Why is Dental Marketing Important for Dental Clinics?

Kat Graham • Apr 07, 2022

Word of mouth publicity or referrals is no longer something you can rely on to grow your dental practice. It is now imperative to reach out to customers when they are actively looking out for oral health services in today's highly competitive times. 

A goal that dental marketing can actually help you achieve quite easily, cost-effectively, and efficiently, giving you the best value for your advertising dollar. 


The Dental Connect, a dental marketing agency, shares deep insights into why dental marketing is essential for dental clinics.


What is dental marketing for dental clinics?


Dental marketing for dental clinics is an art that few dental marketing agencies, such as The Dental Connect, are able to perfect, given the scope of work and expertise it requires. 


Dental marketing, simply put, is the effective use of online digital marketing tools to connect your brand with potential customers and fulfill the entire customer acquisition cycle from lead generation to collection and sharing of their feedback post their visit to your clinic.


It includes all forms of online activities and communication, such as Email, Local Business listing, SEO, Content Marketing, Social Media Channels, Videos, WhatsApp, etc. but is not limited to them, as the opportunities that exist in the digital marketing space are immense. 


Why is Dental Marketing Important for Dental Clinics?


The post-pandemic scenario has increased awareness among people of health-related issues, including oral health. This is gradually leading to an increase in the number of people opting for preventive check-ups or getting their dental treatments done in time to prevent further complications.


To ascertain the best dental clinics, people are relying on online communication mediums such as search engines, social media channels, and customer review sites. As a result, dental clinics need to ensure that they have an updated, accurate and positive brand image online, which creates confidence in potential patients about their services and expertise.


Dental Marketing can help you in all this and much more


Dental marketing, a specialized field in digital marketing, covers all touch-points that potential patients may refer to while looking for the best dental clinic. While considering dental marketing, one vital factor to note is that not all digital marketing agencies are qualified or experienced in the same. 


It takes years of learning and experimenting to gauge what connects with patients and how to build strong bonds with them.

Some of the significant advantages of dental marketing are:


Low cost: Compared to other advertising and marketing mediums, dental marketing is more economical and offers better value for your money. 


Highly flexible: Campaigns can be created for specific localities & demographics. That is not possible when using traditional advertising mediums such as print, radio, and television. 


Easy to monitor: You can easily gauge the effectiveness of your campaigns and boost those that show the most effective results.


Messaging can be customized: Dental marketing offers the ability to customize your campaigns for specific audiences based on their interests, education levels, income, and even particular choices. That helps you reach out to the specific audiences you are targeting for your clinic.


Strong local presence: Build a solid local presence using SEO and other dental marketing tools so that your clinic appears right on top in search results when potential local patients are looking for a dental service.


Use dental marketing to stay ahead


Given the increasing competition, it is also essential to ensure that your clinic stands out from the competition and is the first preference when people are considering dental services. 


Dental marketing can easily help you achieve this objective and create a formidable presence in your community, thereby boosting your business.


3 Essential Tips on Digital Marketing for Dental Practices

By Vimal Sampathkumar • 07 Apr, 2022
Congratulations on opening your first dental clinic or upgrading your existing one. It’s now time to reap the benefits of your hard work and efforts over the last few years. You can now grow your practice and attract high-value clients to boost the value and image of your clinic. However, just setting up a new clinic or upgrading your clinic may not do in these highly competitive times. The walk-ins may not be as expected even though your services are reasonably priced, and you offer service levels that are second to none. One of the critical reasons for this may be a lack of awareness about your clinic and services at a local level or your competition spending much more than you in generating leads. The critical question is how you can compete with them with lower budgets while striving for maximum results. The answer to this is pretty simple! It’s time you looked at digital marketing for dental practices 3 Essential Tips on Digital Marketing for Dental Practices As one of the best agencies in the dental marketing space, The Dental Connect has gained considerable experience and expertise in it. Based on our success over the years, we are pleased to share the 3 best digital marketing tips to improve your dental practice. 1. Invest in a good website Your website is probably the first point of contact between you and your potential clients, so you need to make sure you create a formidable impression on them. An easy-to-navigate layout, soft colors, and well-researched information are some of the essential elements that your website should have. Moreover, the appointment scheduling process should be simple and designed to help the patient easily manage it on his own, within 1 or 2 steps. A lengthy registration process may put the patient off and even lead to them navigating away from your website without registering for an appointment. 2. Build your website SEO from the ground-up Don’t limit your website’s SEO to a few blogs and articles on your website. SEO is much more than this and needs careful planning and consideration for it to be effective. It is a long-term process, with the keywords you would like to be ranked for being consistently updated on your website. All the pages on your website need to adhere to the SEO guidelines and have optimum loading times to build up your website's SEO ranking in the Search Engine Results Page (SERP) results. When it comes to building or updating your website's SEO, it is advisable to work with a professional SEO agency that has the required competence and can maintain your website ranking over many years and not just 2 to 3 weeks. 3. Work out a content marketing strategy In today's competitive times, when hundreds of blogs are being published every minute, just creating and publishing a blog won’t do. You also need to ensure that it reaches the right audiences in a format that is easy for them to understand. That is where a well-designed and researched content marketing strategy plays a significant role, so make sure you spend time developing one or, better still, hire an agency with the relevant experience. Investing in digital marketing for dental practices is the way ahead For a successful and high-growth dental practice to which you can attract high-value clients, it is essential that your brand is visible to the right audiences. Digital marketing can help you attain this goal in a highly effective, economical manner with minimum effort. Get started today!

Dental SEO Services: 3 Facts You Need To Know

By Vimal Sampathkumar • 07 Apr, 2022
SEO is an indispensable tool for digital marketers to improve the search engine rankings of the websites they manage or blogs they create. It can be used across all industries irrespective of their size, business, and location to boost their rankings and stand out from the competition. One of the industries where it is making its formidable presence felt in recent times is dental services. The primary reason for the same is the increasing number of dental clinics, the fierce competition among them to attract high-value clients, and most importantly, the need to be the preferred choice of patients when looking for local dental services through search engines. What is SEO?  SEO is a combination of art and science, backed by experience and expertise to help your website achieve a top-of-the-page (nothing else will do) ranking when a user enters a query for specific keywords, say "dental clinics in Florida."
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